Accelerate Success through Scenario Planning
Situation
Globalization and rapid changes throughout the world make it difficult for organizations to determine their future strategic direction. However, an industry-leading animal health organization decided to anticipate the unknowns of the future to ensure their company a stable position in any plausible market environment. With four key global regions, the company was looking for effective strategies for each region and an action plan to proactively meet the challenges and opportunities ahead, regardless of what the future held.
Solution
The company turned to Adayana to guide them through a scenario planning process. Adayana guided out-of-the-box thinking and helped establish a long-term view of the industry and marketplace. The process included robust analysis and discussion in order to isolate the most critical and influential factors of success, quantify the impact of these influential factors, create robust strategies for success in any future market, and establish means to adjust strategies as needed.
The scenario planning process provided a foundation for thinking clearly and expansively about the complex array of factors that could affect their competitive market environment. This powerful tool allowed the company to define and prioritize several plausible scenarios and develop strategies that enable the organization to thrive and succeed regardless of which scenario comes to fruition.
Adayana led them through a ten-step process for scenario planning success. The process was divided into three key phases:
• Phase 1: Fact-Based Development
• Phase 2: Scenario Development Process
• Phase 3: Strategy and Leading Indicator Development
Success
By forming regional teams of members from varying functional areas of the business, the organization found great success through the resulting discussions around the current and future industry in which they compete. Over the next three years, the company plans to use the complex tracking tool to monitor indicators pointing toward one scenario over the others and determine the business strategy for winning in that future market.
Adayana continues to support the company through the development of long-range planning tools that prepare them for an unknown future. The process provides more focused, pragmatic, and actionable strategies to utilize in the ever-changing and inevitably unknown, future marketplace.
